Industries
Every industry has a way things are actually done.
Learning that way is most of the job. Here's where we've already done it.
Why this page exists
Software fails on the details nobody writes down.
A general-purpose tool doesn't know that a medical card expiring in March makes a driver ineligible that morning, or that a change of address invalidates two tax forms, or which of your forms a former employer has to fill in rather than the applicant.
Every industry is like that. The rules that matter are the ones written in nobody's manual, and they are the ones that decide whether the software gets used or worked around. We've spent nearly two decades learning them, one industry at a time.
Deep experience
Four worlds we know from the inside.
School transportation
Contracted carriers and the districts they serve. Driver recruiting in a permanent shortage, onboarding packets that run to forty-five pages, sixteen credentials per driver on sixteen separate clocks, and an annual renewal cycle that has to close before routes start in August. We know the clearances by their act numbers.
Read the case study →FishingCreek Transportation · School Bus Hero
Employee recognition
Recognizing people well inside a large, global company is harder than it sounds — programs fragment across regions, run inconsistently, and quietly fade into the background. We built a rewards and recognition platform with an AI daily briefing that aggregates activity, pulls in relevant news, and puts a suggested action in front of a manager before the moment passes.
ZEISS Points
Real estate
A home is a twenty-year document trail — inspections, permits, warranties, receipts, the name of whoever fixed the furnace in 2019 — scattered across drawers and inboxes and lost at every sale. We built an AI guide that understands a specific house and turns its history into something an owner or an agent can actually ask questions of.
Jack’s View
Events & conferences
Conventions get rebuilt by hand every year — the same schedules, sponsors, floor plans and last-minute changes, stitched together page by page from scratch. We built an AI partner that ingests the raw material, PDFs and spreadsheets and brochures, and turns it into a mobile program attendees will actually open.
Evonli
Also at home in
Regulated and unregulated. Global and two-person.
Different worlds, same pattern underneath: a process that outgrew its spreadsheet, and nothing off the shelf that fits it.
Healthcare
Scheduling, records and consent, where every one of those words carries a rule attached to it. The constraint is rarely the feature — it's proving afterwards who saw what, and when.
Legal
Firms run on documents and deadlines. The work here is usually making a document set genuinely searchable and a calendar genuinely unmissable, without adding a system nobody opens.
Automotive
Inventory, service history and customer records that live in three systems bought a decade apart. Most of the value is in getting them to agree with each other.
Retail
Stock, storefront and the reporting that tells an owner what actually sold — plus the seasonal reality that the busiest week is the worst possible time for the software to need attention.
Sports optics
Precision manufacturing with a global dealer network and a customer who knows the product better than most staff do. Built for a manufacturer in this world, where the internal audience is as demanding as the external one.
Non-profits
Small teams, tight budgets, and volunteers who won't be trained twice. Software here has to be obvious on first use or it doesn't get used at all.
Associations
Membership, renewals, chapters and communications — the same annual cycle as school paperwork, with a board watching the numbers instead of an auditor.
Performing arts
Seasons, casts, schedules and patrons, run by people whose job is the production and not the database. Everything administrative has to cost them as little attention as possible.
Not listed?
Every one of these was new to us once.
Twelve industries on this page means twelve times we started out knowing nothing about how the work really gets done — and twelve times we learned it, because that's the job. What transfers isn't a template. It's the willingness to sit with someone until we understand why they do it that way.
Tell us how your work actually gets done, and we'll give you a straight answer on whether software is worth building.
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